Career Summary:

Global integrated marketing communications leader with over a decade experience in creative direction and brand marketing, with a passion for start-ups and mid-sized businesses, utilizing integrated marketing strategies, brand marketing, creative problem solving, campaign development, and a coaching leadership style to drive conversion and revenue growth.

Led a high performing team of internal creative and external contractors to strategize, create, produce, and manage fully integrated campaigns resulting in impressive growth year over year.

Directed a cross functional team to increase organic and paid traffic to a national tech startup founded by the creator of GrubHub resulting in an increase of 1,513% organic traffic. Rolled out a national digital marketing campaign while reducing cpc by 92%.

Pioneered the deployment of a revolutionary marketing strategy to a nationwide industry of college planning professionals nationwide that resulted in 102% increase in leads with a 89% reduction in advertising spend.

Orchestrated the integrated marketing launch of several brands, coordinating across stakeholders to customize regional and national marketing plans and overseeing the deployment across diverse paid media.

Developed a campaign to raise funds for a nationally recognized museum that achieved 70% of funding before it went public directly attributed to the campaign.